1. OPENING

    Talking Points:

    • • "This is Version 1 of your patient acquisition system."
    • • "I'll walk you through the full experience from a patient's perspective."
    • • "We'll capture feedback at the end so we can move efficiently to launch."

    2. HOMEPAGE

    Talking Points:

    • • Guides visitor from confusion → trust → action
    • • Clear headline and positioning
    • • Strong CTA (Book Appointment / Call Now)
    • • Trust indicators remove friction

    Pause & Ask:

    "Does this reflect how you want patients to experience Kenah?"

    3. ABOUT

    Talking Points:

    • • Builds trust and credibility
    • • Turns the organization into real people
    • • Reinforces professionalism and care quality

    4. SERVICES

    Talking Points:

    • • Explains types of care offered
    • • High-level overview of support
    • • Easy to understand structure

    5. PROGRAMS

    Talking Points:

    • • Shows structured levels of treatment
    • • Helps patients understand where they fit
    • • Supports decision-making

    Key Line:

    "Services explain the care, Programs show how that care is delivered."

    6. LOCATIONS

    Talking Points:

    • • Makes it easy to find care
    • • Supports local search visibility
    • • Direct booking per location

    7. REFERRALS

    Talking Points:

    • • Simplifies provider-to-provider referrals
    • • Clear contact pathway
    • • Supports partnerships
    HIGHLIGHT SECTION

    8. BOOKING

    Talking Points:

    • • Converts interest → appointment
    • • Calendar and time selection
    • • Designed for speed and simplicity

    Key Line:

    "The goal is under one minute from interest to booking."

    10. SEO & AI SEARCH

    Talking Points:

    • • Structured for Google indexing
    • • Optimized for AI-driven search
    • • Supports visibility in modern discovery platforms

    Key Line:

    "If AI can't find you, it won't recommend you."

    11. WRAP UP

    Talking Points:

    • • Apply feedback
    • • Prepare final version
    • • Move to launch

    Closing Line:

    "Once the balance is settled, I'll move straight into full setup and launch."